• Kerplunk experiment (Conditioning)

Harvey A. Carr (1873 - 1954)

• Pavlovs dog (Conditioning)

Ivan Petrovich Pavlov (1849 - 1936)

• Skinner box (Conditioning)

Burrhus Frederic Skinner (1904 - 1990)

• Little albert (Phobia)

John B. Watson (1878 – 1958)

• (Learned helplessness)

Steven F. Maier

• Tail suspension test (Depression)

• Rat park (Addiction)

Bruce K. Alexander (1939 -)

• Rat city (Over population)

John B. Calhoun (1917 – 1995) 

• Robbers Cave (Conflict)

Muzafer Sherif (1906 – 1988)

• Actualization 

Abraham Harold Maslow (1908 – 1970) 

• Standford prison (Authority) 

Philip Zimbardo (1933 - ) 

• (Command)

Stanley Milgram (1933 – 1984) 

• Ash conformity (Agreeableness) 

Solomon Asch (1907 – 1996)

• 6 degress of seperation (Social connection)

Stanley Milgram (1933 – 1984)